Hey there, Lucky Bee!
I’ve never made any secret of the fact that I’m the world’s biggest introvert. Yes, really. Super introverted.
I know that many Lucky Bee entrepreneurs are introverts too. And I regularly hear women saying that they can’t build a big business “because they’re too introverted”.
I’ve already talked about three of my top tips for introverted entrepreneurs. But this topic is very dear to my heart, and I’ve created a million-dollar business since then… so today, I’m sharing six more tips on building a really big, introvert-friendly business.
Plus, I’m also sharing a free tool that will help you to understand yourself better, so you can set up your business to work perfectly with your personality – introverted or not!
Before we get to the tips themselves, can we quickly bust a common myth?
Being an introvert is not about lack of confidence or being shy. It’s about whether being around people drains or energizes you. And I totally get drained by being with people and need a lot of alone time.
Your personality type won’t make or break your business. But here’s the thing that I really want introverts to know…
I’m serious about this, gorgeous. I’m not an outlier who’s managed to build a million-dollar business DESPITE my introversion.
The key is to set up your business in the way that works best for you as an introvert. Here are my six favourite ways to do that:
Yes, it’s true that a big reach helps if you want to build a big business (just do the numbers). But there are also a ton of ways to create that reach.
So if onstage speaking scares you, try live streaming. No need to leave the house!
If making videos freaks you out, create podcasts instead. No need for makeup!
And if – like many introverts – you love writing, don’t forget the power of email and social media too.
Actually, the same goes for ANYTHING in your business. So if you don’t love 1:1 work, try running online group programs (like my Money Bootcamp), or creating purely passive products (more on that below).
Figure out a business model that works for you as an introvert. As always: your business, your rules.
This tip is partly about having good boundaries (crucial for introverts); and partly about believing that you’re allowed to spend money on making things easier for yourself.
Obviously, don’t just hire team members before you’re ready for them. But look at the real business costs of doing things that exhaust you, or that you’re not good at.
I find that I procrastinate on doing things that drain me; so unless I’m willing to be the bottleneck in my business, I have to outsource.
Start by outsourcing and partnering in the areas you’re weakest. For example, find an extrovert to hang around with at conferences, so they can introduce you to connectors. Or hire a part-time assistant to manage your customer service.
It’s fine to start small – but start somewhere. The first (and BEST) thing I ever did was to outsource my inbox for just five hours a week, because dealing with so many requests energetically overwhelmed me. Just those five hours freed me up dramatically!
Figure out what your “worst thing” is, and start there.
Did you know that energy levels aren’t the only difference between introverts and extroverts?
Apparently introverts’ brains also often take longer to task-switch. We just tend to work better if we get some buffer time between finishing one task and starting another.
Once I realized that, I stopped making myself feel guilty for wanting to take time off in the middle of the day. I headed out to see a movie or just read a book in the park (even though my recurring money block insisted that earning money has to be hard!)
And that made a huge difference to my energy levels and focus for the rest of the day.
Seriously – you’re the boss! Give yourself some time off to re-energize, and you’ll honestly see your productivity rise.
As an introvert, I definitely have days where just want to hide from the world and social media. And I have others where I feel I don’t have anything to say. In fact, I’ve had weeks where I just wanted to do nothing but watch TV and chill.
It’s so tempting to only work on your business “when you feel like it”. But – truth time, girlfriend – if you do that, you won’t actually have a business.
So set up systems that allow you to automate as many tasks as possible, e.g. your sales follow up sequence or social media posting. And where that’s not possible (e.g. writing blog posts), aim to batch your tasks. I often make videos months in advance so I don’t have to stress if I don’t feel like getting in front of the camera for a while.
The idea is to make sure your business keeps working even when you’re feeling particularly introverted!
Online businesses can be awesome for introverts, but they can also be very isolating. And that’s not good for you OR your business.
Personally, I can stay at home without leaving the house for days at a time unless I make a real effort, but I always feel better after I do.
Introverts can often hide away their best talents. For example, a while ago you couldn’t find the sales page for my Money Bootcamp without really searching for it. It’s on my navigation bar now, but I made my customers work for it for ages.
Which, let’s face it, is really silly.
Remember to balance the solitary time you spend working on your business with interactions that allow you to make offers and create leverage. Let people know how they can work with you.
Interact in ways that work for you as an introvert (e.g. via email, or social media groups), but make sure that you do actually interact with the rest of the human race!
Passive income is a dream model for introverts. Seriously: you do the work once, then sell it over and over again without needing to leave your house! And then, when people buy your product, you don’t have to interact with them (beyond the odd customer service glitch) unless you want to.
But… if you’re like most Lucky Bees, you’ll find yourself resisting marketing – or even creating – a passive income product.
Trust me, it will make a HUGE difference to your business if you don’t have to rely on your personal energy to make money each month. You can read more about why that resistance comes up, and what to do about it, in this post.
In short, building a big business as an introvert really is just about setting things up to work best for you. It’s about giving yourself permission to follow the path of least resistance. The lazy, Lucky Bee way.
Easy and chilled.
It’s your time, and you’re ready for the next step!